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Blockchain in Business

Blockchain companies are here to stay and are bound to grow bigger, but how exactly do they differ from traditional businesses?

In the previous chapter, we discussed how technological benefits of blockchain can be used to improve processes of traditional businesses. According to a research paper by Deloitte, in 2016 there were at least 26,000 active, open-source blockchain startups on GitHub. Today, fifteen most popular blockchain startups have a total market capitalization of over a quarter of a trillion dollars. The above numbers spell the obvious - blockchain companies are here to stay and are bound to grow bigger. But how exactly do they differ from traditional businesses? The relatively new nature of this industry presents a variety of opportunities, as well as challenges. In this chapter, we will discuss the many nuances of the blockchain industry, as well as the opportunities and limitations that it creates. We will primarily focus on three key aspects that define most blockchain projects. First, we will discuss the many unique features of a blockchain community and its close relationship with an upcoming blockchain project. After that, we will delve into the world of marketing for blockchain, discussing the many organic options of marketing and communication strategies that have worked for companies in this industry thus far. Lastly, we will elaborate on the nascent regulatory environment that is beginning to form around the blockchain scene, including its pros and cons.


Building a Blockchain Community

In this chapter we will discuss the unique nature of a blockchain community and its close-knit relationship with a young project.

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How to Promote Your Blockchain Project?

In this chapter we will share tips on how to promote your blockchain project.

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Blockchain Regulations

In this chapter we will touch upon the nascent regulatory environment around the blockchain industry.

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What's next?

Building a Blockchain Community

In this chapter we will discuss the unique nature of a blockchain community and its close-knit relationship with a young project.

Read more