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II. Blockchain Business

Blockchain has been described as one of the most significant technological advances in modern history, potentially on a par with the internet, leading to it being dubbed “The Internet 3.0”. Despite the incredible potential of blockchain to reshape the world as we know it, there is still little understanding of what it is, what it does and why it is so revolutionary. The Lisk Academy is going to change this.

 


Welcome to Blockchain Business

Blockchain technology has the potential to revolutionise almost every business in the world. Such a ledger of information has never existed before and it can improve any industry that stores any form of structured data. This module of the Lisk Academy has been written to help everyone take their first steps into blockchain, be that through cryptocurrencies, ICOs or implementing the technology into their business, and truly understand its power.

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Blockchain Uses in Business

A recent IBM study surveying over three thousand executives has shown that at least eighty percent are actively using, or planning to implement, some aspect of the blockchain technology into their everyday business. While the arrival of this technological breakthrough might not be immediately considered as good news by the majority of enterprises which still often rely on a traditional, central databases to generate revenue, the bottom line is that many aspects of this technological phenomenon are due for mass, multi-industry implementation. Businesses which choose to accept its arrival and learn how the dawn of blockchain will not only change, but also improve their way of operating, will be the ones to reap the rewards as early pioneers within their respective industries. In this chapter, we will explore how blockchain will be utilised the departments of your business in order to improve efficiency, secure processes and cut costs by removing unnecessary middlemen.

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Blockchain in Business

We will discuss the many unique features of a blockchain community and its close relationship with an upcoming blockchain project. After that, we will delve into the world of marketing for blockchain, discussing the many organic options of marketing and communication strategies that have worked for companies in this industry thus far. Lastly, we will elaborate on the nascent regulatory environment that is beginning to form around the blockchain scene, including its pros and cons.

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What is a Cryptocurrency?

A cryptocurrency is a tradable digital asset or digital form of money, built on blockchain technology that only exists online. Cryptocurrencies use cryptography to verify and secure transactions, hence their name. There are currently well over one thousand different cryptocurrencies in the world and many people see them as the lynchpin of a fairer, future economy.

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What is an ICO?

2017 was an explosive year for ICOs with around $4 billion being invested in budding blockchain projects, most of which did not even have a working product. In this segment we will examine what an ICO is, how it works, how to safely participate. We will also show examples of successful ICOs and investigate why they have become so popular.

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What's next?

Welcome to Blockchain Business

Blockchain technology has the potential to revolutionise almost every business in the world. Such a ledger of information has never existed before and it can improve any industry that stores any form of structured data. This module of the Lisk Academy has been written to help everyone take their first steps into blockchain, be that through cryptocurrencies, ICOs or implementing the technology into their business, and truly understand its power.

Read more